“99% of customers are f*****g idiots… not my customers, they’re f*****g brilliant”
I didn’t think I’d be taking business advice from Noel Gallagher but there’s a hell of a lot of wisdom in what he’s saying in this video:
The customer doesn’t always know best.
Steve Jobs famously said:
"If I asked a 1000 people in a focus group what they wanted in a phone you’d never get the iPhone”
I’ve always believed that this philosophy is one of the key principles that set Apple apart from other companies.
They didn’t allow the majority group to decide what they did. They acted from first principles and delivered from their values.
One of the challenges of marketing is that we can test and measure every action.
This means we optimise what we always do, but optimising everything, often means we’re not producing anything groundbreaking.
For most companies, good repeated is enough.
However for the best companies, creators, artists, good isn’t good enough.
With Unreasonable we want to bring back audacity, bring back creativity, and we want to do work we’re proud of.
And in the spirit of Noel Gallagher I'd say our clients are f””king” brilliant!