A globally recognised luxury beauty brand relied on static product shots and simple product videos for their performance-driven campaigns.
While visually striking, these approaches lacked emotional depth and failed to resonate with their audience. The brand faced rising acquisition costs, declining engagement, and a growing disconnect with its aspirational positioning. A new strategy was required to reinvigorate the brand and align its marketing with consumer desires.
Unreasonable reimagined the brand’s campaign strategy by integrating lifestyle-driven content that elevated their product’s role from a standalone item to part of a larger narrative. The approach centred on:
Immersive Lifestyle Storytelling
We transitioned from static visuals to dynamic video content that focused on aspirational moments, such as getting ready routines, behind-the-scenes features, and lifestyle-driven narratives. These formats positioned the products as part of the consumer’s daily life, making them feel relatable and desirable.
Engagement-First Creative Formats
The campaigns leveraged video-first formats optimised for engagement, focusing on close-up visuals, soft storytelling, and aspirational tones. This shift allowed the brand to connect emotionally with its audience, moving beyond transactional messaging to build lasting loyalty.
Holistic Content Ecosystem
By creating a diverse range of creatives tailored to different customer touchpoints, including immersive video ads and in-feed narratives, the brand was able to engage consumers throughout the funnel. This cohesive approach ensured consistent storytelling while maximising engagement at every stage.
This reimagined content strategy drove remarkable improvements across the board:
- 829% increase in conversion rates
- 165% reduction in cost per acquisition (CPA)
- 21% increase in average order value (AOV)
By prioritising storytelling and creative formats that reflected consumer aspirations, the brand successfully elevated its marketing and solidified its position as a leader in the luxury beauty space. This approach set a new standard for integrating lifestyle narratives with performance-driven results.